Why loyalty is becoming web3 gaming’s next essential layer

The following is a guest post and opinion of Neil Mullins, CEO at Mojito Web3 gaming is growing rapidly, but loyalty systems haven’t kept pace. In the last year, blockchain gaming didn’t just grow: it leveled up. According to the 2024 DappRadar Games Report, the space hit 7.4 million daily active wallets and added over 1,600 new games. Total gaming activity nearly quintupled compared to the end of 2023 as new users, ecosystems, and experiments poured in. But growth is only half the story. Retention and community engagement remain a grind. Many games are stuck with loyalty systems that feel...